Welcome to the exciting world of event technology! In recent years, Global Events has been leading the way in the application of the latest Event Technology.

We’ve witnessed an astonishing transformation in the way events are organised and executed. For events that are virtual, hybrid, or in-person, the opportunities are many and varied. As we look ahead to 2023 and beyond, current trends in event technology make the future look even more promising.

In this blog, we’ll explore the ways in which technology has helped transform events and how it will continue to shape the industry throughout 2023 and beyond. We’ll delve into the numerous benefits, such as increased engagement, improved audience interaction, and enhanced data tracking.

What are the benefits of the latest event technology?

When we sit down to speak with a new event management client, the first question we ask is, ‘What do you want your event to achieve?’ Almost always, the answer is the same – ‘visitor engagement’. This is the key benefit of utilising the latest event technology.

Enhanced event engagement

From event apps to virtual and metaverse experiences, as long as it’s properly applied, technology will achieve massively enhanced engagement for your event visitors – engagement that’s often both immersive and captivating. They will enjoy interacting with the event and each other in new and exciting ways.

Detailed data tracking

Technology is also now helping event planners to track audience behaviour and preferences – leading to better planning and execution of future events.

Bringing the metaverse to events

Inevitably, the launch of any new tech trend comes with its own buzzwords. The world of event technology is no different – ‘the metaverse’ is a term that’s currently trending. Essentially, the metaverse is a virtual universe where people can connect, collaborate, and engage. It offers a new level of immersive experience. It uses Virtual and Augmented Reality (AR and VR) to transform the way we work, play, and socialise in the digital world,

Your event visitors will be able to interact with each other and with digital objects. They might do this via various devices, including headsets, smartphones, game consoles, and PCs.

New technology for product launches and brand activation events

New event technology can be a valuable part of any product launch event or brand activation event – whether the event is in-person, virtual or hybrid. By using immersive and interactive experiences, you can showcase your product in an engaging and memorable way.

Our tech experts will create for you interactive showcases, immersive displays and virtual booths that allow potential customers to interact with, try out, and explore different aspects of the product.

By making use of new technology, you’ll achieve astounding results for your product launch.

This might be through the use of

– interactive video walls

– next-gen photo booths

– VR and AR rooms

– gaming stations

– social media walls

– interactive projection

– real-time Q & A sessions

By enjoying a memorable experience, your potential customers are more likely to engage with the product and share their experiences with others.

New event technology for in-person events

By making use of event technology, you can achieve increased levels of audience engagement at all kinds of in-person events – not only product launches.

Whatever the nature of your in-person event, the technology listed above can have a part to play.

Using Event Apps to support your guests

Mobile event apps allow your attendees to access schedules, maps, speaker bios, and other event-related information from their smartphones. They can also use these apps to network with other attendees, provide feedback, and participate in live polls.

AI and the future of event technology

The use of AI in the events sector is set to transform the way events we all plan and execute our events. It will also massively influence the way your attendees experience your events.

Take matchmaking as an example. This is an area where AI has shown huge potential. Platforms like Grip use AI to refine matches, making it easier to pair people based on mutual or complementary interests.

Then there’s ‘collaboration’. AI uses network science and attendee data to create pre-selected groups that can be seated together during learning and networking experiences, enabling participants to jumpstart conversations and solve problems.

Supporting events with AI-powered chatbots

Another exciting development in the events industry is the use of chatbots. These allow participants to converse with AI-powered software on the event website or via their smartphones. Chatbots can answer questions, provide help and make recommendations. As they learn from each question, their responses will improve over time. One example of this technology that works across multiple platforms is The Concierge EventBot.

More about data tracking at events

Data tracking should be a key element of your event planning. This technology has been growing in sophistication. It will give you valuable insights into attendee behaviour, preferences, and engagement.

You can use what you learn to

– improve the planning and production of future events

– identify trends

– make more informed decisions

– provide a more engaging and personalised experience for attendees.

Data tracking can include a range of metrics –

– attendance rates

– engagement with specific event features

– social media interactions

– feedback surveys.

As data tracking technology improves, you’ll be able to make more informed decisions about event logistics, such as scheduling, venue selection, and marketing. For example, if attendance rates are low during a particular time of day, you can adjust your event schedule to better meet attendee needs.

Data tracking will also give you valuable insights into attendee demographics, allowing you to create more targeted marketing campaigns and better understand your audience. In time, you’ll find that you can tailor event experiences to specific groups, improving attendee engagement and satisfaction.

The event technology experts – here to help

In the fast-paced world of events, keeping up with the latest technology is key to creating an unforgettable experience for attendees. At Global Events, we offer a multitude of event technology solutions and services that can elevate your event to the next level.

Increasingly, clients tell us that they want their event to feel like a trip into the future. That’s why we strive to create unique, captivating and futuristic experiences that will leave a lasting impression on your attendees.

Virtual, hybrid or in-person, we have the technology and expertise to help you achieve your goals. Let us help you bring your event to the next level with the latest in event technology – for both today and tomorrow!

Find out more. Get in touch today!